A brand for future-facing transportation service and a launch campaign

Kinetic is a design agency proposal project that was part of a weekly bootcamp challenge. The project requirements were to create a brand campaign for a new driverless vehicle transportation company. The focus was to design a brand identity as well as a promotional advertisement that is inviting and trustworthy for future transport users.

Solution

A fresh and dynamic identity was established to represent the active and future-focused personality of the brand itself. It portrays an active, convenient, and reliable service that is inviting and trustworthy, diminishing the fearful nature of driverless transportation. The promotional campaigns are simple yet persuasive, exemplifying a dependable brand ethos without feeling too bold, leaning into the more relaxed and welcoming nature of the brand itself.