Maxfield & Dyer Mixology

This is a project where I got a chance to really hone in on my solo brand building skills and establish a sophisticated and consistent style direction for a private hire cocktail service run by two very talented friends.

Initially there was some brand elements that were already in use (as shown in the Previous brand assets section), however there was some magic missing to fully embrace the essence of the business. I took upon recreating the original primary logo and then decided to create some variations for better multi-application options for the brand, including stamps and favicons.

The core of the business represents hand-made, tailored and inviting experiences with a dash of class. In this case once the brand logos were established, I turned my attention to creating a personal illustrations library that would later be used for print and digital media. The illustrations were created to replicate the core essence of the brand, using a variety of tools and ingredients that are a big part of the service.